"You don't take a photograph, you make it. Ansel Adams
Most of us follow a similar pattern when reading a newspaper ad or brochure. We first look at the pictures, then read the headlines, and finally, scan the first few sentences that manage to catch our interest.
Pictures have the advantage, since most of us love to look at pictures, and there's very little reading required in order for us to get the gist of the message. This is because pictures are capable of telling a story all on their own.
However, if the photos aren't compelling enough, or are poorly positioned, even they can be ignored. In a brochure especially, you want to make sure the photos cannot be ignored.
The value we provide to our commercial clients is based on two key ingredients - our Creative Expertise and our Technical Knowledge.
one2one Photography has offices in New Zealand, Australia, UK and Canada and we have a broad range of local, national and international commercial photography clients.
This architecture image was captured for a local Hamilton Builder who wanted to update some of his marketing material and also his website with his current work.
This image was captured on an excavation mine near Auckland. Cableprice NZ employed me to capture one of their largest excavators in action, and that meant getting close.
one2one Photography won the photographic contract to capture images for the sale of the Lion Nathan site in Auckland, this was the brochure cover.
one2one Photography is based in Hamilton but we have commercial photographers in Auckland and also Wellington, all of which are part of our award winning team of commercial photographers.